Melissa Bakhtari, Business Development Manager, IPX, Ericsson IncMelissa Bakhtari is the Business Development Manager of Ericsson IPX, providing leading mobile companies with global messaging services.
Melissa has been a leader in the mobile space since 2004, and is an expert in mobile marketing and advertising. Melissa has helped mobilize top brands including Estee Lauder, Nike, Absolut Vodka, and Urban Outfitters, and now leads sales initiatives targeting brands, agencies, and media companies for Ericsson.
Melissa is an active participant in the MMA, previously serving as co-chairperson for the Campaign Strategies and Best Practices Committee.
Prior to joining Ericsson, Melissa served as General Manager of Kikucall Mobile Marketing, where she led strategic initiatives for the agency.
Melissa has also worked to launch a new media platform in concert with Disney’s home entertainment group, Buena Vista Home Entertainment. She began her career working for top public relations agencies Porter Novelli and APCO Worldwide.
Melissa graduated from the George Washington University with a BA in Communication and Marketing.