Michael Nevins, Senior Partner, Group Director, Mobile Technologies, NA, GroupM (A WPP Company)Michael works with GroupM media companies (Mindshare, Mediaedge:CIA and MediaCom/Beyond Interaction, Maxus), to develop mobile strategies for clients, evolve internal process for mobile and grow the companies’ mobile practices.
With more than 18 years’ experience in technology, media and entertainment, Michael has led numerous successful consumer-facing and B to B initiatives. He has focused on helping brands, agencies, content creators and publishers to engage audiences through creative application of emerging media platforms.
Most recently, Michael held the position of VP Sales at Crisp Wireless where he helped top-tier content publishers and category-leading brands to launch many of the mobile web’s earliest significant properties and campaigns.
Prior to Crisp Wireless, Michael was Director of Industry Relations at Muze Inc, where he managed relationships with senior executives at music labels, home video distributors and book publishers. Earlier at Muze, Michael established the operations of Muze’s music preview technology and oversaw its wide deployment at retail compact disc and book chains.
As former principal of Traction Media Group, Michael launched innovative projects for marketers including V2 Records, Maxell, Subway and Nikon. Previously, Michael managed major label recording artists, was a key player in the development of two-time Grammy winning/RIAA Platinum recording artist, Living Colour and produced music and sound design for advertising and television