Erica Chriss, VP of Strategy and Business Development, Greystripe Inc.Erica is responsible for the development and deployment of strategic partnerships, licensing, syndication and advertising programs. Prior to Greystripe, Erica was the VP of Business Development for LimeLife Inc. where she brought in notable partners and licenses like NBCUniversal, Time Inc., Bravo Television and others. Erica was also the Director of Business Development for Digital Chocolate where she acquired and managed external relationships including OEMs and technology partners. Before Digital Chocolate, she worked for Bain & Company with the Telecom and Technology Practice to identify strategic development priorities. She currently leads the Downloadable Working Group of the MMA's Ad Standards Committee.