In 2007, Jeff drove a rebranding effort for HipCricket that contributed to the company being named a pioneer by CTIA – The Wireless Association for two straight years. HipCricket was recently called “the early leader” in the U.S. in mobile marketing by analyst firm Frost & Sullivan.
Jeff arrived at HipCricket from InfoSpace, where he led the strategic communications effort that built the company into a mobile media leader ranked No. 20 on the prestigious Wired 40 list of the most innovative companies on earth. His strategic acumen and targeted messaging in introducing the first GPS-enabled mobile local search product generated coverage by major outlets including USA Today, the New York Times, CNBC and the PBS television network.
In his previous positions at Publicis Dialog and WongDoody Communications, where he served as president, Jeff developed successful, results-oriented programs for global leaders in a breadth of fields.
For Nestlé, the world’s largest food company, he launched new products and reinvigorated established ones. As project director for the Salt Lake Organizing Committee’s “look and feel” program, Jeff and his team introduced the 2002 Olympic Winter Games’ theme, logo and mascots. And for Symantec, the world’s top Internet security technology company, he helped lead consumers and businesses through debilitating virus outbreaks.
Jeff’s emphasis on integrity in business has made him a frequent speaker and writer on what he calls “Moments of Trust,” the points that make or break brands and dramatically impact loyalty and sales.