Michael Neidhoefer, CEO, NetbiscuitsMichael has co-founded Netbiscuits and serves the company since 2000 as CEO. He is one of the true first Mobile Internet pioneers in Germany and today one of the most experienced individuals in the mobile market and a valued industry voice as speaker. He is overall responsible for the Netbiscuits Strategy as well as Sales and Marketing and successfully grew the business to a market leading company serving major brands such as eBay, AOL and Yahoo. Michael started his professional career working for an large UK based company where he was head of IT in Germany and project manager for international software projects in Germany, UK , Spain, Switzerland and Sweden. Michael is active member in mobile market shaping organizations such as Mobile Monday, BVDW, MMA, MoMeMo and in Mobile. Michael holds a degree of Master of Business and Engineering of the University of Kaiserslautern.