Michael Weaver, VP Strategy, Crisp WirelessAs the Vice President of Strategy for Crisp Wireless, Michael Weaver drives Crisp Wireless’ business development with a particular focus on advertising. Specifically, he develops and manages key relationships with mobile operators, advertising agencies, and advertising enablers.
Previously, Weaver was with Microsoft as the Advertising Strategy Director for MSN's Digital Advertising Solutions team (MDAS) where he focused on evangelizing the benefits of emerging technology and advertising solutions. He worked primarily on evolving Microsoft's advertising vision, agency engagement, and mobile advertising. Prior to Microsoft, Weaver was one of the founders of Third Screen Media, a mobile advertising network and serving technology company recently acquired by AOL.
Weaver was also one of the early pioneers of interactive and rich media as a founding member of Bluestreak, Inc. which was later acquired by Aegis group, and he has spent time on the agency side planning and buying interactive media for and with groups such as the World Wide Partners, Emerging Interest and others.