Gene Keenan, VP of Mobile Services, Isobar international
Gene Keenan leads the cutting edge of marketing innovation as Isobar's VP of Mobile Services. In this role, Gene has won numerous Aegis Globe awards for his innovation and has been the recipient of industry awards including an MSNEMMY for his work on Adidas. Gene is on the board of the Mobile Marketing Association who also counts as board members these major brands: P&G, VISA, AOL, CBS, ESPN, FOX, Microsoft, and every major carrier in the USA. He co-chairs the metrics committee of the Mobile Marketing Association (MMA) and guided the creation, funding, and execution of the first marketing effectiveness study on behalf of the MMA. Gene works on the Adidas, Electronic Arts, Dolby, Tivo, Amp'd, New Line Cinema, and Motorola accounts. Before joining the interactive space Gene was a professional chef who toured with the Grateful Dead for eight years and owned an organic edible flower and herb farm.
