WEDNESDAY, NOVEMBER 14, 2007
7:30 am Registration & Morning Refreshments
(Complimentary Coffee Cart sponsored by ZenZui)
8: 30 am Welcome from the Mobile Marketing Association
Laura Marriott, President, Mobile Marketing Association
The opening remarks will provide a very brief overciew of the recent industry developments and the role of the MMA in shaping these innovations. Current news from the MMA will also be highlighted.
Laura will also introduce the MC's for the MMF:
John Styers, President, Mobilico
Mark Palmer, Founder, Maverick Planet
8:35 am MMF Mobile Campaign Introduction (Sponsored by NeuStar)
Diane Strahan, VP Marketing, NeuStar
8:40 am Keynote: Mobile Branding, a case study by Smirnoff
Daniel Rosen, Head of AKQA Mobile
Chris Lock, Head of Marketing for Smirnoff GB
9:10 am Off-Deck Mobile Content: Driving Profit and Growth
(Sponsored by Amdocs Qpass)
Roger Parks, VP Products & Partnerships, Amdocs
9:40 am Case Study: Yahoo! Mobile's oneSearch
Lee Ott, Director, oneSearch, Yahoo! Mobile
10:00 am Case Study: mCommerce with mBanking
John Mavraides, Sr. Business Manager, VeriSign
Bank representative
10:20 am Networking Break (Sponsored by Kikucall)
10:40 am Mobile Advertising within Hispanic MVNOs
Jorge Partidas, CEO, LatCel
Larry Upton, Principal, edioma, Inc
11:05 am Panel: The Mobile Channel -- in entertainment, lifestyle
& consumer industries
Moderator: Noreen Allen, VP Marketing, Motricity
Chris Petrovic, VP Digital Media, Playboy
Chris Brunner, VP, Univision
Amy Lorbati, VP Marketing Partnerships & Advertising Strategy, Fox
11:45 am Mobile's Role in Radio -- Seamless Communication with Listeners
Jeff Hasen, CMO, HipCricket
Michele Laven, Director of Integrated Marketing, KIIS Clear Channel
12:00 pm Keynote - Abbreviated Dialing Codes -- Keeping it Simple
(Sponsored by Single Touch)
Richard Siber, Founder & President, Siber Consulting
12:20 pm Case Study: Subaru
Webster Lewin, Director of Mobile Marketing, R/GA
12:40 pm Lunch
1:00 pm Mobile Advertising Master Class
(sponsored by Third Screen Media)
Jason Gruber, Director for Mobile and Telecommunication, AOL Media Networks
Mobile Advertising Master Class: Advanced learning from TSM's four (4) years
of mobile advertising data from campaigns and user-generated
survey information.
Laura Marriott will introduce the MC's for the afternoon tracks:
Track 1: Louis Gump, VP Mobile, The Weather Channel Interactive
Track 2: John Styers, President, Mobilico
1:35 pm Track 1, session 1
A discussion around the key factors for profitable and successful
mobile marketing campaigns
Join this highly interactive and engaging session to learn how to participate in
mobile marketing! Case studies will also be shared by some of the panellists.
(sponsored by Mobile Messenger)
Steve Taylor, CEO, Mobile Messenger
John Puterbaugh, Founder & Chief Strategist, Nellymoser
Adam Lavine, CEO, FunMobility
Justin Brennan, Director of Interactive & Data Product Mgmt, Boost
1:35 pm Track 2, session 1
Media Brands Delivering Audio & Video Directly to Customers
(sponsored by Crisp Wireless)
Moderator: Boris Fridman, CEO, CrispWIreless
Michael Yoch, Business Development, NPR Digital Media, NPR
David Payne, SVP and General Manager, CNN.com
Traci Van Deventer, Director of Mobile Products, The Weather Channel Mobile
2:20 pm Track 1, session 2
Mobile Advertising --- Emerging Models & Proven Successes
(sponsored by JumpTap)
Moderator: Shaukat Shamin, SVP Business Development, Rhythm New Media
Adam Towvim, Director of Product Marketing, JumpTap
Alex Baxter, VP of Sales, 4INFO
Stephanie Bauer Marshall, Mobile Advertising, Verizon Wireless
Sloan Ginn, Planner, Digital Advertising Solutions, Microsoft
John Kim, VP Product Management and Marketing, Medio Systems
2:20 pm Track 2, session 2
Participation TV
(sponsored by Air2Web)
Moderator: Doug Busk, VP Industry Relations, Single Point
Kai Buehler, GM MindMatics, Air2Web
Jon Dakss, VP Technology Product Development, NBC Universal
Troy Sample, CEO, Telescope
3:00 pm Networking Break
3:30 pm Case Study: eBay
Michael Neidhoefer, CEO, Netbiscuits
Henri Moissinac, Director Product Strategy, eBay
3:50 pm The Mobile Promotion Revolution
Moderator: Dan Wald, EVP, Promotions.com
Mary Stuyvesant, VP, Emotive Communications/ EP, Live Earth
Evan Greene, CMO, The Recording Academy (The Grammy Awards)
4:15 pm Straight Talk About How We Really Get Down on Mobile - Urban Panel
Moderator: John Huffman IV, CEO, Real Hip Hop
Panelists provided by Cheung & Associates
4:45 pm Agency Roundtable
(sponsored by VeriSign, Inc)
Moderator: Rob Kramer, Director of Sales,Media & Entertainment, VeriSign
John Hadl, CEO, Brand-In-Hand
Renee Borkowski, SVP Digital & Database Marketing, ARC Worldwide
Maria Mandel, Partner & Executive Director of Digital Innovation, Ogilvy
Eric Bader, SVP Director Digital Connections, MediaVest Worldwide
5:15 pm Carrier Roundtable
(sponsored by U.S. Cellular, Inc)
Moderator: Dave Oberholzer, VP Corporate Development, Limbo Mobile
Moderator: Dave Oberholzer, VP Corporate Development, Limbo Mobile
Richard Saggers, Head of Mobile Advertising, Vodafone & MMA EMEA Chairman
George Monical, Business Development, U.S. Cellular
Craig Kirkland, Director Messaging and Voice Products, Alltel
Elvin Altun, Mobile Marketing Executive, Turkcell
Barry Ross, Verizon Wireless
5:45 pm Closing Remarks
Laura Marriott, President, MMA
Cyriac Roeding, Executive Vice President Mobile, CBS Corp.,
& Global Chairman, Mobile Marketing Association
6:00pm Break & NeuStar Martini Hour for Winners
7:00 pm Business Networking Reception
8:00 pm MMA Awards Dinner & Ceremony
Mobile Campaign Announcement: Dave Oberholzer, VP Corporate Development
Limbo Mobile
Keynote Speaker: Prinz Pinakatt, European Interactive Marketing,
The Coca-Cola Company
(must purchase dinner tickets separately)